Evan the 5th wave razor the 5th wave8/25/2023 ![]() ![]() In theory, the optimal price to customers on one side of the platform is not based on a markup formula such as the Lerner condition, and price does not track marginal cost. When devising pricing and investment strategies, multi-sided platforms must account for interactions among the demands of multiple groups of customers. Dating clubs, for example, enable men and women to meet each other magazines provide a way for advertisers to find an audience and computer operating system vendors provide software that applications users and applications developers can use together. Multi-sided platforms coordinate the demands of distinct groups of customers who need each other in some way. The Antitrust Economics of Multi-Sided Platform Markets For an official signed copy, please contact the Antitrust Documents Group. To view the PDF you will need Acrobat Reader, which may be downloaded from the Adobe site. This document is available in two formats: this web page (for browsing content) and PDF (comparable to original document formatting).
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